Dig In

134. How Quaker proved heritage is a competitive advantage


Listen Later

On this week’s episode, Jess Gaedeke is joined by Douglas Healy, Head of Consumer Insights — North America at Kraft Heinz, to unpack why heritage brands like Quaker win when they embrace their origins, how insights teams must evolve from data providers to true growth drivers, and why a learning mindset (not faster tools) is the real competitive advantage in today’s AI-fueled landscape.

...more
View all episodesView all episodes
Download on the App Store

Dig InBy Dig Insights


More shows like Dig In

View all
SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

58,365 Listeners

The Headlines by The New York Times

The Headlines

747 Listeners

Good Hang with Amy Poehler by The Ringer

Good Hang with Amy Poehler

12,559 Listeners