In this episode, we are joined by Joanna Strober, CEO and co-founder of Midi Health. Joanna’s career spans venture capital, entrepreneurship, and now category-defining innovation in women’s midlife care. We explore how her own experience navigating perimenopause sparked the idea for Midi, and how she transformed a small pilot into one of the fastest-growing women’s health platforms. Joanna opens up about the realities of fundraising in an underestimated category, the emotional resilience required to lead through “no’s,” and why starting a company in your fifties can be a strategic advantage. 

Listen for insights on:

• The advantage of pursuing innovation through addressing personal pain points
• How to accept a fundraising ‘no’ as a data point, not an identity
• The superpower of starting a company later in life/career

Learn more:

• Zoia Kozakov (Host): http://www.linkedin.com/in/zoia
• Joanna Strober (Guest): https://www.linkedin.com/in/joannastrober/
• Women in Innovation: http://www.womenininnovation.co
• Audio Editor: Samantha Gattsek

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