Earlier this week, I shared a new video called Lambo Goal. I talk about my big dreams, my friend Matt and I share some huge aspirations, and we inspire you to set bigger goals than you’ve ever dared.

But that’s not the crazy part. I setup a website called LamboGoal.com and shared the video saying, “If you’re not inspired by this video, I’ll send you $5.” I’m dead serious.

There’s no joke about it. I honestly believe so strongly that this video will be life-changing, that I’m willing to pay real money to anyone who doesn’t believe in me.

It sounds crazy (probably because it is), but in this podcast episode I take you behind the scenes on why I’m doing it. I explain the 3 reasons I’m doing it from a marketing perspective as well as answer a bunch of questions about the Lambo Goal.