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Today, we’ll be discussing Episode 4 of Start-Up, the hit K Drama on Netflix starring Bae Suzy as Seo Dal-mi, Nam Joo-hyuk as Nam Do-san, Kim Seon-ho as Han Ji-pyeong, Kang Han-na as Won In-jae, and Kim Hae-sook as Choi Won-deok. We discuss:

• The songs featured during the recap: “I Know” by Seunghui, Jiho, and Yubin, and “Let’s Go To Sandbox” by Kim Dong Hyuk.
• The history and meaning behind Korea's first snow superstition and how it shows up in K Dramas and real life.
• Netflix’s evolution and its global strategy as it reportedly acquires Warner Brothers.
• The symbolism behind the money plant that Dal-mi gives Do-san and the Joseon-era significance of In-jae cutting her hair.
• How Sandbox reflects the early 2000s .com startup culture — including casual offices and office dogs.
• The origin of the word “bug” in computing and its metaphorical meaning for Do-san’s emotional crash.
• How all three leads — Dal-mi, Do-san, and In-jae — are sailing without a map, trying to prove themselves independently.
• The parallel journeys of the sisters, and their complicated relationships with their mother.
• The growing love triangle tension and the deepening emotional complexity between Dal-mi, Do-san, and Ji-pyeong.
• The Go-Stop card game birthday celebration — a wish from Ji-pyeong’s past that’s now come true — and the bittersweet memories it revives.
• The pivotal moment where Do-san asks Dal-mi what she likes about him and struggles with the weight of living a lie.
• Ji-pyeong’s bold promise to the grandmother that Dal-mi won’t get hurt — and the emotional and logistical risks behind it.
• The drama and stakes of the Sandbox hackathon selection process, including the surprise that Do-san isn’t chosen as a CEO.
• Nam Do-san’s decision to choose Seo Dal-mi as CEO, based on both heart and logic, and the critical contrast between Dal-mi and In-jae as leaders.
• Nam Joo-hyuk’s acting journey, from modeling to his acclaimed roles in Weightlifting Fairy Kim Bok-joo, Start-Up, and Twenty-Five Twenty-One.

References

• This is Nodeul Island
• Go-Stop - Wikipedia
• Korean Blood Type Personality - Traits & Compatibility