<a href="https://www.linkedin.com/in/aaronbours/">Aaron Bours</a>, the VP of Marketing at <a href="https://www.hyro.ai/">Hyro</a> joins the podcast. We cover how to approach category creation as a brand, the impact it has on SEO, how to execute it in the real world and much more.

Aaron Bours, the VP of Marketing at Hyro joins the podcast. We cover how to approach category creation as a brand, the impact it has on SEO, how to execute it in the real world and much more.

<a href="https://www.linkedin.com/in/aaronbours/" rel="noopener noreferrer">Aaron Bours</a>, the VP of Marketing at&nbsp;<a href="https://www.hyro.ai/" rel="noopener noreferrer">Hyro</a> joins the podcast. We cover how to approach category creation as a brand, the impact it has on SEO, how to execute it in the real world and&nbsp;much more.

135: A Step-By-Step Guide to Category Creation w/ Aaron Bours

If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you.

On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies. 

With multiple episodes released each week, you’ll have a plethora of actionable marketing insights at your fingertips that you’ll want to implement in your company right away.

In addition to our main show, you’ll find episodes from other marketing podcasts our CEO and co-founder, Sam Moss, has been interviewed on and much more.

Business

Marketing

If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you. On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies. With multiple episodes released each week, you’ll have a plethora of actionable marketing insights at your fingertips that you’ll want to implement in your company right away. In addition to our main show, you’ll find episodes from other marketing podcasts our CEO and co-founder, Sam Moss, has been interviewed on and much more.

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135: A Step-By-Step Guide to Category Creation w/ Aaron Bours

135: A Step-By-Step Guide to Category Creation w/ Aaron Bours