B2B Made Simple: A B2B Marketing Podcast

Mark Bliss, the SVP of Marketing at DNS Filter joins the podcast. He breaks down his successes with managing and hiring 100% remote teams, the difference between remote and remote first companies, how to activate your talent, the lessons he's learned and much more.

Mark's LinkedIn: https://www.linkedin.com/in/markbliss/

DNS Filter's Website: https://www.dnsfilter.com/

Laura Kendall, the VP of Marketing at MadKudu joins the podcast. She discusses why marketers don't need to measure everything, what data B2B companies need to lean into, when you should follow your gut as a marketer and much more.

Laura's LinkedIn: https://www.linkedin.com/in/laura-kendall-48556911/

MadKudu's Website: http://madkudu.com/

Isabelle Papoulias, the former CMO at Mediafly joins the podcast. She shares where marketing teams need to focus their energy, the impact brand has on demand, why you should dedicate someone on your team to brand experience and much more.

Isabelle's LinkedIn: https://www.linkedin.com/in/isabellepapoulias/

Mediafly's Website: http://www.mediafly.com

Karl Yeh, the Senior Marketing Manager at Benevity joins the podcast. He breaks down his secrets to becoming a heavy hitter on YouTube and what B2B companies need to do in order to master that platform. All this and more on today's episode of B2B Made Simple.

Karl's LinkedIn: https://www.linkedin.com/in/karlyeh/

Benevity's Website: https://benevity.com/

Ben Goldstein, the VP of Marketing at Nutshell joins the podcast. He walks us through the five biggest objections marketers face internally. Ben breaks down each objection and gives you a step-by-step plan to have the confidence you need when talking to the c-suite.

Ben's Article on Marketing Objections: https://www.entrepreneur.com/article/421988

Ben's LinkedIn: https://www.linkedin.com/in/benjaminjgoldstein/

Nutshell's Website: https://www.nutshell.com/

Mark Fairhust, the VP of Marketing at Mercatus joins the podcast. He breaks down the importance of balanced marketing, why quality is better than quantity, why it's critical to nail your storyline and much more.

Mark's LinkedIn: https://www.linkedin.com/in/markfairhurst/

Mercatus' Website: http://www.mercatus.com

Kristian Borghesan, the VP of Marketing at FutureVault joins the podcast. He walks us through how he changed his revenue team into a holistic model, eliminated silos, started a "shared communication" strategy, achieved alignment on goals, and much more.

Kristian's LinkedIn: https://www.linkedin.com/in/kristianborghesan/

FutureVault's Website: https://www.futurevault.com/

Tara Panu, the VP of Marketing at VoiceFlow joins the podcast. She breaks down how her company recently honed in their GTM motion, identified a clear ICP, and built a strong positioning strategy. Learn from Tara as she walks though this process and much more on today's episode.

Tara's LinkedIn: https://www.linkedin.com/in/tarapanu/

VoiceFlow's Website: http://www.voiceflow.com/

Kristin Dorsey, the VP of Marketing at Linc joins the podcast. She lays out the difference between brand and demand, where your budget should be allocated, how to measure marketing, how to avoid being dull and boring as marketers and much more.

Kristin's LinkedIn: https://www.linkedin.com/in/kristindorsey/

Linc's Website: http://linc.cx/

Heather Moses, the SVP of Marketing at Nexthink joins the podcast. She walks us through the differences between short-term and long-term marketing, explains the advantages and disadvantages of both, where to focus your resources, where her team is placing bets right now and much more.

Heather's LinkedIn: https://www.linkedin.com/in/heathermoses/

Nexthink's Website: http://www.nexthink.com