B2B Made Simple: A B2B Marketing Podcast

Jim Holben, the CMO at Applied Visions joins the podcast. He breaks down why marketing teams should move away from SEO and long-blogs and instead shift their focus to marketing activities that build a brand. From organic LinkedIn to podcasting, Jim explains what it takes to be successful with this strategy and how to get buy-in from your executive leadership team.

Jim's LinkedIn: https://www.linkedin.com/in/jim-holben

AVI's Website: http://avi.com/

James Furbush, the VP of Marketing at AccessOne joins the podcast. James gives us the framework he recently took his company through to land the plane on their strategic narrative. On this episode you'll hear his three-step process for nailing your strategic narrative, key unlocks he had during the process, how you can do this with your marketing team and more.

James' LinkedIn: https://www.linkedin.com/in/jamesfurbush/

AccessOne's Website: https://www.accessonemedcard.com/

Phil Granof, the CMO at NewStore joins the podcast. He details the changes B2B buyers have made over the years, how to peel back the layers on who is actually buying your product, technical vs. benefit-driven buyers, how he approaches risk taking and much more.

Phil's LinkedIn: https://www.linkedin.com/in/philipgranof/

NewStore's Website: http://www.newstore.com/

Andrew Hoerner, a fractional SaaS CMO joins the podcast. He shares the areas working for him right now in B2B SaaS marketing and how to apply them to your marketing function. Andrew discusses a recent rebrand he took a company through, influencer marketing programs he's launching, why marketers need creative space each week, and how to create brand evangelists within your company.

Andrew's LinkedIn: https://www.linkedin.com/in/andrewahoerner/

Grant Duncan, the VP of Marketing at VoxImplant joins the podcast. He shares the ins and outs of their B2B influencer program, how they find partners, what the strategy looks like from start to finish, incentives, contracts and much more.

Grant's LinkedIn: https://www.linkedin.com/in/grantmduncan/

VoxImplant's Website: https://voximplant.com/

Caroline Tien-Spalding, the CMO at Aptology joins the podcast. She dives into why more B2B companies should be ditching the discovery call step, characteristics we should be taking from D2C, how to flip the funnel, what it looks like to simplify the buying process and much more.

Caroline's LinkedIn: https://www.linkedin.com/in/tienspalding/

Aptology's Website: http://www.Aptology.com

James Winter, the VP of Marketing at Spekit joins the podcast. He shares his strategy behind hiring agencies, what questions to ask them on discovery calls, things to watch out for before signing a contract, mistakes to avoid and much more.

James' LinkedIn: https://www.linkedin.com/in/jameselliotwinter/

Spekit's Website: http://spekit.com/

On this episode, Sam Moss joins Mason Cosby for his LinkedIn Live show called the Marketing Ladder. Sam shares what it's been like growing a web development firm and how they've gone to market. From executing a solid podcast and LinkedIn strategy, Sam explains how to drive demand for what you do leveraging those channels.

Aviv Canaani, the VP of Marketing at DataRails joins the podcast. He explains why marketing is more than simply generating leads, proactive ways to engage with our target audience, what it looks like to entertain our buyers and much more.

Aviv's LinkedIn: https://www.linkedin.com/in/avivcanaani/

DataRail's Website: http://www.datarails.com