B2B Made Simple: A B2B Marketing Podcast

Today Sam Moss joins Sarah Smith on the B2B Growth Hacks podcast to discuss web developing and designing with a customer-centric approach. As part of their Resiliency series, Sam talks about website resiliency and how to make sure your brand’s website can withstand the test of time.

In this podcast, Sam covers:

Find out more about Sam Moss on LinkedIn and on the 1Click Agency website.

Check out the resources Sam mentioned: The 22 Immutable Laws of Marketing, Influence Marketing, Building a Story Brand, Marketing Made Simple, StoryBrand.

Logan Mallory, the VP of Marketing at Motivosity joins the podcast. He shares with us a recent live event him and his team attended where they executed a crazy successful booth for their company. With the creative juices flowing, they were able to pull off one of the most energetic and engaging booths at the event. Tune in as Logan shares their exact process from start to finish and hopefully sparks an idea for your marketing team going into 2022.

Logan's LinkedIn: https://www.linkedin.com/in/loganmallory/

Motivosity Website: https://www.motivosity.com/

On this podcast, Sam Moss joins Dave Karr on the B2B Enablement podcast to talk about some fundamental ways you can enhance and optimize your B2B website strategy. Sam dove into what KPIs you should be tracking, the value of a customized landing page, how to drive more traffic to your site and more.

Edita Vatenaite, the VP of Marketing at Synthace joins the podcast. She explains why certain marketing tactics aren't dead, but how we execute them are (or should be dead). From email marketing to MQLs, Edita dives into what B2B marketers should be doing different to drive pipeline and revenue for their organization.

Edita's LinkedIn: https://www.linkedin.com/in/editavatenaite/

Synthace Website: http://www.synthace.com

In this episode, Sam Moss talks with Dan Sanchez on the B2B Growth podcast about the difference between brand, branding, and what it takes to see success.

Sam takes the position that branding includes creating the logo, website, colors, and swag. Dan takes the position that branding is identifying beliefs that make you weird, messaging, rituals, a villain, and a leader. Listen to them talk it through, share their truths, and unpack the fuzzy topic that is branding.

Jamie Bell, the VP at Workshop joins the podcast. She shares why it's important for B2B companies to prioritize internal marketing, what brands she sees executing this well, how to get everyone in your organization excited about what the marketing function is doing and much more.

Jamie's LinkedIn: https://www.linkedin.com/in/jamieclarebell/

Workshop Website: http://www.useworkshop.com

Today on the podcast, Sam Moss does another consulting session with a company in Europe. They cover everything from creating demand on LinkedIn, content creation, thought leadership, starting a podcast and much more.

Website: www.1clickagency.com

Connect with Sam: https://www.linkedin.com/in/sam1ca/

Vivek Nanda, the VP at Heretto joins the podcast. He talks about why more B2B companies need to have a media-first approach to marketing and the three pillars of their roaring content strategy. Be sure to tune in to learn how you can apply their learnings to your organization today.

Vivek's LinkedIn: https://www.linkedin.com/in/viveknanda1/

Heretto Website: https://heretto.com/

Today on B2B Made Simple, we recorded an AMA using the questions you've asked us on LinkedIn. Listen in to hear Sam’s answers in regards to building an audience on LinkedIn, what types of content you should be posting there, how to generate engagement, what it will do for your overall brand and much more.

www.1clickagency.com

Maria Juan, the VP of Marketing at Peerfit joins the podcast. Maria takes a deep dive into how the marketing team at Peerfit approaches email marketing, she shares what is and isn't working for them, and tells us how they build a genuine relationship with their audience.

Maria's LinkedIn: https://www.linkedin.com/in/linkwithmaria/

Peerfit Website: https://peerfit.com/