B2B Made Simple: A B2B Marketing Podcast

Today on B2B Made Simple, we recorded an AMA using the questions you've asked us on LinkedIn. Listen in to hear Sam’s answers in regards to B2C brands he's inspired by for B2B marketing, the importance of personal brands vs. corporate brands, how to generate high-quality inbound leads without gating content, website messaging strategy and much more.

www.1clickagency.com

Nicole Gates, the Director of Marketing at Mongoose joins the podcast. She shares her marketing wisdom on how to better execute events, how to get your attendees to actually love the what you put together, why these should never be used as a lead gen activity and much more.

Nicole's LinkedIn: https://www.linkedin.com/in/nicolepgates/

Mongoose Website: https://www.mongooseresearch.com/

On this episode, Sam Moss joins Jesus McDonald on the 'Mastering B2B Marketing' podcast to discuss his exact LinkedIn organic and podcast strategy for 1Click Agency. Those two strategies combined have generated $500k+ in pipeline and revenue over the past 12 months and Sam shares how you can do the exact same thing with your marketing team.

Johan Abadie, the SVP of Marketing at Mediafly joins the podcast. He explains why companies shouldn't focus only on creating demand, but also shares why they should be capturing existing demand. Johan takes a deep dive on how he and his team measure intent signals, coach their buyers through the buying process, how they engage with prospects and much more.

Johan's LinkedIn: https://www.linkedin.com/in/johanabadie/

Mediafly Website: https://www.mediafly.com/

Today on B2B Made Simple, we recorded an AMA using the questions you've asked us on LinkedIn. Listen in to hear Sam’s answers in regards to blogs, LinkedIn strategy, holistic marketers, brand vs. demand and much more.

www.1clickagency.com

Adam Runner, the Director of Marketing at mySidewalk joins the podcast. He shares the new way they're approaching how they talk about their company on their website and what it's done to boost inbound demo requests. Adam discusses how to clearly and simply articulate your message, what it takes to nail the story, how to talk about your products on your website and much more.

Adam's LinkedIn: https://www.linkedin.com/in/damrunner/

mySidewalk Website: http://mysidewalk.com/

On this episode, Sam Moss joins Janvi Gandhi on the 'UnboundB2B' podcast to discuss what it takes to have a good video strategy, how to execute it on LinkedIn, how to leverage your podcast to get the most content you can out of it and much more.

Ben Virdee-Chapman, the VP of Marketing & Product at Obviyo joins the podcast. We talk about why the sales function shouldn't be the only ones who are revenue driven, how to have a revenue mindset as a marketer, how to communicate this to the c-suite and much more.

Kyle Lacy, the SVP of Marketing at Seismic joins the podcast. He walks us through what he believes are the three main responsibilities of a marketing team: 

1. Crafting the best story possible for the company and the market

2. Building a culture (and movement) that scales

3. Creating new revenue and pipeline

Tune in as Kyle dives into each responsibility in detail and lays out the foundation needed for every marketing team.

Kyle's LinkedIn: https://www.linkedin.com/in/kylelacy/

Seismic Website: https://seismic.com/

Today on B2B Made Simple, we recorded an AMA using the questions you've asked us on LinkedIn. Listen in to hear Sam’s answers in regards to websites, LinkedIn strategy, gated vs. ungated content, pricing page structure and much more.

www.1clickagency.com