Kyle Lacy, the SVP of Marketing at Seismic joins the podcast. He walks us through what he believes are the three main responsibilities of a marketing team: 

1. Crafting the best story possible for the company and the market

2. Building a culture (and movement) that scales

3. Creating new revenue and pipeline

Tune in as Kyle dives into each responsibility in detail and lays out the foundation needed for every marketing team.

Kyle's LinkedIn: https://www.linkedin.com/in/kylelacy/

Seismic Website: https://seismic.com/