B2B Made Simple: A B2B Marketing Podcast

Today on the show Sam Moss was interviewed on the Revenue Throughput Podcast and shares the key principles for creating a buyer-centric website and why it is so important in B2B. You'll learn about how to leverage content, design, and how to really think about that website so that it becomes a critical part of your marketing and sales strategy.

Stephanie Gomez, the VP of Marketing at ProcedureFlow joins the podcast. She shares her thoughts on why B2B companies need to stop being so transactional, how to have a personality as a brand, what it means to truly understand your buyers and much more.

Stephanie's LinkedIn: https://www.linkedin.com/in/stephaniegomezmarketer/

ProcedureFlow Website: https://procedureflow.com/

On this episode, Sam Moss joins Lorraine Ball on the More Than a Few Words Podcast to talk about his LinkedIn strategy.

LinkedIn can be an incredibly valuable resource for your business, but it won't work if all you do is post content telling l people how awesome you are with a link to your blog or website.

If you want to actually drive results, you will need to focus on the right engagement.  

And most importantly, make sure this is where your buyers are hanging out.

Why haven’t you launched your B2B video podcast yet? 👀

Video podcasting is THE way to scale your thought leadership and grow your audience.

It can can create opportunities in the B2B space for any business:

💎 Help you connect with your ICP (ideal customer persona)

💎 Build your influence among other industry leaders

💎 Show your expertise and why people need to do business with you

In episode Kap Chatfield connects with Sam Moss to talk everything B2B podcasting.

Their conversation on the qualitative results of a video podcast and how it can bring in revenue for your business is a MUST for any thought or business leader.

➡️ If you’re looking for a podcast that will push you to start your own show, this episode is for you.

Jonathan Pogact, the VP of Marketing at Seamless.ai joins the podcast. He talks about how they grew their podcast to get hundreds of downloads a day, what it means to be aligned with leadership, how to measure the impact of your brand-building activities and much more.

Jonathan's LinkedIn: https://www.linkedin.com/in/jonathanpogact/

Seamless.ai Website: https://www.seamless.ai/

DJ Haskins, the Head of Marketing EngageWare joins the podcast. 

He shares the three areas you need to refocus after you go through a merger: 

- Market your new brand and category

- Market your positioning 

- Market your product

Tune in as DJ breaks down each area of marketing you should focus on first on today's episode of B2B Made Simple.

DJ's LinkedIn: https://www.linkedin.com/in/djhaskins/ 

EngageWare Website: http://www.engageware.com/

Jeff Reekers, the CMO at Aircall joins the podcast. He discusses why B2B SaaS companies need to invest more in brand, why it's dangerous for marketers to get stuck in the 'pre-sale' portion of the buyer journey, what their 'Voice of the Customer Report' is and much more. 

Jeff's LinkedIn: https://www.linkedin.com/in/jeffreekers/ 

Aircall Website: http://aircall.io/

Dustin Tysick, the VP of Marketing at Govenda joins the podcast. He dives into how the recently streamlined their demo process, how they segment their leads, what they're currently experimenting with and much more.

Dustin's LinkedIn: https://www.linkedin.com/in/dustintysick/

Govenda Website: https://govenda.com/

Russ Somers, the CMO at Lytho joins the podcast. He shares why it's critical for your creative and demand gen team to be aligned, how to have a healthy blend of math and creative in marketing, what marketing functions should be responsible for moving the needle in your company and much more.

Russ' LinkedIn: https://www.linkedin.com/in/russsomers/

Lytho Website: http://www.lytho.com/

Mike Toner the CMO at Threedium joins the podcast. He dives into the four keys to building a strong community, why patience is your best friend with this strategy, the reason marketing shouldn't constantly be trying to "sell" and much more.

Mike's LinkedIn: https://www.linkedin.com/in/toner/

Threedium Website: http://www.threedium.co.uk