<a href="https://www.linkedin.com/in/russsomers/" target="_blank">Russ Somers</a>, the CMO at <a href="http://www.lytho.com/" target="_blank">Lytho</a> joins the podcast. He shares why it's critical for your creative and demand gen team to be aligned, how to have a healthy blend of math and creative in marketing, what marketing functions should be responsible for moving the needle in your company and much more.
Russ' LinkedIn: <a href="https://www.linkedin.com/in/russsomers/">https://www.linkedin.com/in/russsomers/</a>
Lytho Website: <a href="http://www.lytho.com/" target="_blank">http://www.lytho.com/</a>

Russ Somers, the CMO at Lytho joins the podcast. He shares why it's critical for your creative and demand gen team to be aligned, how to have a healthy blend of math and creative in marketing, what marketing functions should be responsible for moving the needle in your company and much more. Russ' LinkedIn: https://www.linkedin.com/in/russsomers/ Lytho Website: http://www.lytho.com/

<a href="https://www.linkedin.com/in/russsomers/" rel="noopener noreferrer">Russ Somers</a>, the CMO at <a href="http://www.lytho.com/" rel="noopener noreferrer">Lytho</a> joins the podcast. He shares why it's critical for your creative and demand gen team to be aligned, how to have a healthy blend of math and creative in marketing, what marketing functions should be responsible for moving the needle in your company and much more.
Russ' LinkedIn: <a href="https://www.linkedin.com/in/russsomers/" rel="noopener noreferrer">https://www.linkedin.com/in/russsomers/</a>
Lytho Website: <a href="http://www.lytho.com/" rel="noopener noreferrer">http://www.lytho.com/</a>

186: Math vs. Magic in B2B Marketing w/ Russ Somers

If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you.

On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies. 

With multiple episodes released each week, you’ll have a plethora of actionable marketing insights at your fingertips that you’ll want to implement in your company right away.

In addition to our main show, you’ll find episodes from other marketing podcasts our CEO and co-founder, Sam Moss, has been interviewed on and much more.

Business

Marketing

If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you. On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies. With multiple episodes released each week, you’ll have a plethora of actionable marketing insights at your fingertips that you’ll want to implement in your company right away. In addition to our main show, you’ll find episodes from other marketing podcasts our CEO and co-founder, Sam Moss, has been interviewed on and much more.

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186: Math vs. Magic in B2B Marketing w/ Russ Somers

186: Math vs. Magic in B2B Marketing w/ Russ Somers