<a href="https://www.linkedin.com/in/tarapanu/" target="_blank">Tara Panu</a>, the VP of Marketing at <a href="http://www.voiceflow.com/" target="_blank">VoiceFlow</a> joins the podcast. She breaks down how her company recently honed in their GTM motion, identified a clear ICP, and built a strong positioning strategy. Learn from Tara as she walks though this process and much more on today's episode.
Tara's LinkedIn: <a href="https://www.linkedin.com/in/tarapanu/" target="_blank">https://www.linkedin.com/in/tarapanu/</a>
VoiceFlow's Website: <a href="http://www.voiceflow.com/" target="_blank">http://www.voiceflow.com/</a>

Tara Panu, the VP of Marketing at VoiceFlow joins the podcast. She breaks down how her company recently honed in their GTM motion, identified a clear ICP, and built a strong positioning strategy. Learn from Tara as she walks though this process and much more on today's episode. Tara's LinkedIn: https://www.linkedin.com/in/tarapanu/ VoiceFlow's Website: http://www.voiceflow.com/

<a href="https://www.linkedin.com/in/tarapanu/" rel="noopener noreferrer">Tara Panu</a>, the VP of Marketing at <a href="http://www.voiceflow.com/" rel="noopener noreferrer">VoiceFlow</a> joins the podcast. She breaks down how her company recently honed in their GTM motion, identified a clear ICP, and built a strong positioning strategy. Learn from Tara as she walks though this process and much more on today's episode.
Tara's LinkedIn: <a href="https://www.linkedin.com/in/tarapanu/" rel="noopener noreferrer">https://www.linkedin.com/in/tarapanu/</a>
VoiceFlow's Website: <a href="http://www.voiceflow.com/" rel="noopener noreferrer">http://www.voiceflow.com/</a>

207: The Key to Having a Strong Positioning Strategy w/ Tara Panu

If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you.

On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies. 

With multiple episodes released each week, you’ll have a plethora of actionable marketing insights at your fingertips that you’ll want to implement in your company right away.

In addition to our main show, you’ll find episodes from other marketing podcasts our CEO and co-founder, Sam Moss, has been interviewed on and much more.

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Marketing

If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you. On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies. With multiple episodes released each week, you’ll have a plethora of actionable marketing insights at your fingertips that you’ll want to implement in your company right away. In addition to our main show, you’ll find episodes from other marketing podcasts our CEO and co-founder, Sam Moss, has been interviewed on and much more.

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207: The Key to Having a Strong Positioning Strategy w/ Tara Panu

207: The Key to Having a Strong Positioning Strategy w/ Tara Panu