Most founders dream about launching a membership because they want predictable recurring revenue.

But here’s the truth: recurring revenue only works when you create recurring value.

This week, we’re joined by Mike Morrison, co-founder of Membership Academy and one of the most trusted experts in the membership space. Over the past decade, Mike has helped thousands of founders build high-retention membership businesses that grow sustainably.

When Mike launched his first membership, nothing about it suggested it would become a 7-figure recurring revenue engine. He didn’t have a massive audience. He didn’t have a huge content library. What he did have was a deep understanding of what his audience cared about and the systems to support them over time.

In this episode, Mike breaks down what most founders get wrong about memberships and the exact strategies that make the model work.

• How to Diagnose Member Motivation: The 4 Member Motivators that reveal what your audience truly values—and why people actually stay.

• How to Validate Your Idea With Real Buyers: Mike’s Paid Masterclass Test that shows you if your membership will work before you spend months building it.

• How to Design a Membership That Gets Wins, Not Overwhelm: The simple framework structure that helps members make progress without drowning you in content creation.

• How to Price for Predictable Recurring Revenue: The Founder → Step-Up → Legacy pricing model that builds trust, momentum, and long-term MRR.

• How to Keep Members for Years: The onboarding, feedback loops, and “fire yourself” systems that turn a membership from stressful… to sustainable.

Whether you're building your first membership or reviving one that hasn’t hit its stride, this is the roadmap most founders never get and the one that makes recurring revenue actually work.

🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 https://form.typeform.com/to/j6LscUHF

🚀 Grow With Us: Whether you're a founder, operator, or ecosystem builder—growth happens faster when you’re not doing it alone. Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make meaningful progress. 👉 Subscribe: https://shegetsshitdone.substack.com/subscribe