Tropical Social Podcast | Social Media Management & Strategy

135. How to Think Like a Creator Brand and Stand Out as a Social Media Manager


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Want to go full-time as a social media manager but struggling to stand out? You're not alone. The secret? Thinking like a creator brand, not just a service provider.

In this episode, we're breaking down how shifting your content can help you build demand, attract dream clients, and grow your business—without constantly hustling for new leads.

I'll be sharing: ✔ The biggest mistake most social media managers make when trying to book clients ✔ How Lexi Larson built an engaged audience that was ready to buy when she launched Sunday Cherries ✔ How you can apply the same strategy to your social media business (even if you don't have a product-based brand) ✔ Why diversifying your offers can help you scale without relying solely on client work

If you've been feeling stuck, blending in, or struggling to create content that actually connects, then grab your coffee and tune in!

Other Links & Resources:

  • Get a Done-With-You Instagram Strategy with The Social Re-Brew
  • Freebie: Kickstart Your Social Media Management Business
  • Connect with Shannon on INSTAGRAM
  • Shannon's WEBSITE
  • Save $50 on your Social Media Management Contracts using code SHANNON22
  • Get 50% off your Flodesk Subscription
  • Save 20% off your first month or year of Dubsado

If you enjoyed today's episode, it would mean the world if you could take a moment to rate, review, or follow the podcast—it's truly the best way to support the show and helps me continue bringing you more value-packed episodes!

💛 Thank you for being part of The Tropical Social Community!

XO, Shan

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Tropical Social Podcast | Social Media Management & StrategyBy Shannon Segall, Social Media Manager + Mentor

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