Struggling to write copy that truly connects and converts? You’re not alone—and today’s guest, Sara Noel, founder of BTL Copy, is here to help!

Sara is a Website Copywriter and Marketing Mentor dedicated to helping creative brands, founder-first businesses, and freelancers craft compelling narratives, build better client connections, and stand out authentically online. With her expertise in copywriting, marketing strategy, and mentorship, she empowers business owners to embrace their voice and attract their ideal audiences.

In this episode, we chat about:

• How to uncover and define your brand voice, even if you're starting from scratch
•  Balancing storytelling with selling—without sounding salesy
• Writing an ‘About Me’ page that feels genuine and connects with your audience
• Common copywriting mistakes brands make—and how to fix them
• Actionable tips for DIYing your website copy like a pro

If you’re ready to ditch the cringe-worthy copy and embrace words that connect and convert, this episode is packed with the practical advice you need.

Connect with Sara:

• Take her Website Copywriting Course and get 20% off using the code "tropicalsocial"
• Website: www.betweenthelinescopy.com  
• Newsletter (free copywriting tips): www.betweenthelinescopy.com/subscribe
• Email marketing course: www.betweenthelinescopy.com/email-chapter
• Freebies: www.betweenthelinescopy.com/free-stuff
• Website copy template: www.betweenthelinescopy.com/web-copy-guide
• Instagram

Other Links & Resources:

• Grab my SMM Notion Template - use code PODCAST for $10 OFF
• Join the next round of the Tropical Social Accelerator - my signature course for social media managers
• Freebie: Kickstart Your Social Media Management Business
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription 
• Save 20% off your first month or year of Dubsado

If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference. 

Thank you for being a part of The Tropical Social Community!

XO,

Shan

In today’s episode of The Tropical Social Podcast, we’re diving into one of the most misunderstood organic marketing strategies—SEO.

Joining us is Brittany Herzberg, an SEO expert who has transformed her career from massage therapist to helping six-figure entrepreneurs master SEO. Brittany is all about simplifying SEO to help business owners amplify their impact without the overwhelm.

In this episode, she explains how you can use SEO beyond your website, leverage case studies to build credibility, and achieve real results with a few smart strategies. Tune in to learn how to apply these SEO techniques to grow your social media business and increase your revenue!

Connect with Brittany:

• Private SEO Podcast: 3-part series designed to share the truths, bust the lies, & welcome you into the wonderful world of SEO!

• SEO Case Study Template: Uncover how to craft a highly findable, high-converting case study—with ease!

• Website

• Podcast

• Instagram

Other Links & Resources:

• Grab my SMM Notion Template - use code PODCAST for $10 OFF
• Join the next round of the Tropical Social Accelerator - my signature course for social media managers
• Freebie: Kickstart Your Social Media Management Business
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription 
• Save 20% off your first month or year of Dubsado

If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference. 

Thank you for being a part of The Tropical Social Community!

XO,

Shan

In this episode, I'm chatting with Katie, the founder of Gotchu Studio, a personal brand strategist and designer who helps female creatives build authentic brands.

 Katie shares how she empowers entrepreneurs to trust their gut instincts and create brands that reflect their unique vibes and values. From using brand photoshoots to showcase personality to avoiding the trap of following trends, Katie offers actionable advice on standing out and showing up confidently.

If you're ready to build a brand that feels totally you, this episode is a must-listen!

Connect with Katie:

• Instagram
• The Gut Driven Brand

Other Links & Resources:

• Grab my SMM Notion Template - use code PODCAST for $10 OFF
• Join the next round of the Tropical Social Accelerator - my signature course for social media managers
• Freebie: Kickstart Your Social Media Management Business
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription 
• Save 20% off your first month or year of Dubsado

If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference. 

Thank you for being a part of The Tropical Social Community!

XO,

Shan

If you're trying to balance work, life, and growing your social media management side hustle, this episode is for you!

Today, I’m sitting down with Katy Murray—HR executive, award-winning photographer, co-founder of Katy & Co, VA, and host of the Ginger Biz podcast. Katy has built a thriving VA business while working full-time and raising a family, so she truly understands the art of balancing work, life, and self-care.

In this episode, Katy shares her top strategies for time management, setting boundaries, and creating self-care routines that keep her grounded and productive. Whether you’re struggling to find enough hours in the day, aiming to set clearer client boundaries, or wondering which tasks to delegate, Katy’s got a wealth of insights tailored just for you.

Connect with Katy:

• Instagram
• Linkedln
• Photography
• Grab her Time Management Freebie

Other Links & Resources:

• Grab my SMM Notion Template - use code PODCAST for $10 OFF
• Join the next round of the Tropical Social Accelerator - my signature course for social media managers
• Freebie: Kickstart Your Social Media Management Business
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription 
• Save 20% off your first month or year of Dubsado

If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference. 

Thank you for being a part of The Tropical Social Community!

XO,

Shan

In today’s episode, I’m joined by Natalie Barbu, content creator, entrepreneur, and founder of Rella—a VC-backed startup that’s raised over $1M. With over 400K followers across platforms, Natalie has mastered the art of monetizing as a micro-influencer and building a personal brand that stands out.

We dive into her journey from consulting to becoming a full-time content creator, her insights on slow and steady growth, and why community matters more than follower count. Natalie shares her expert tips on building long-term brand partnerships, growing a loyal audience, and the do’s and don’ts of personal branding.

Whether you're a creator looking to monetize or a social media manager looking to grow your own brand, this episode is packed with actionable advice.

Connect with Natalie:

• Instagram
• Youtube
• Rella - Get 30% off all plans using code: THETROPICALSOCIAL

Other Links & Resources:

• Grab my SMM Notion Template - use code PODCAST for $10 OFF
• Join the next round of the Tropical Social Accelerator - my signature course for social media managers
• Freebie: Kickstart Your Social Media Management Business
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription 
• Save 20% off your first month or year of Dubsado

If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference. 

Thank you for being a part of The Tropical Social Community!

XO,

Shan

Have you ever wished someone would just tell you where you’re going wrong with your content?

In this episode, I share behind-the-scenes insights from my Instagram audits and explore why your posts might not be achieving the engagement or results you desire.

I’ll walk you through my top strategies for auditing your social media, from setting clear goals to analyzing your content pillars and audience engagement. Whether you're assessing your own account or a client’s, you’ll gain actionable steps to make strategic adjustments that drive results.

Plus, learn about my 1:1 consulting service, The Coffee Kickstart, where we can dive deep into your social media audit. It’s the perfect opportunity for personalized advice, and you’ll leave with clear, actionable next steps!

Mentioned In Episode:

• Ep 118: How To Create Content Pillars
• Looking for a personalized approach to social media? Check out my VIP Social Media Strategies, The Kona 

Other Links & Resources:

• Grab my SMM Notion Template - use code PODCAST for $10 OFF
• Join the next round of the Tropical Social Accelerator - my signature course for social media managers
• Freebie: Kickstart Your Social Media Management Business
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription 
• Save 20% off your first month or year of Dubsado

If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference. 

Thank you for being a part of The Tropical Social Community!

XO,

Shan

If you’ve been feeling like there’s too much competition or not enough clients to go around, let me tell you—you couldn’t be more wrong!

In today’s episode, we’re diving into the million-dollar question: How do you land your first social media management client when you’re just starting out? I’ll guide you through essential steps to help you stand out and get your foot in the door.

Tune in as I share six strategies to secure that first client, build your client roster, and turn your side hustle into a thriving business.

Mentioned In Episode:

• Pitching Series - Episode 81: Tips For Pitching Yourself As A Social Media Manager

Other Links & Resources:

• Grab my SMM Notion Template - use code PODCAST for $10 OFF
• Join the next round of the Tropical Social Accelerator - my signature course for social media managers
• Freebie: Kickstart Your Social Media Management Business
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription
• Save 20% off your first month or year of Dubsado

If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. 

Thanks for being a part of The Tropical Social Community!

XO,

Shan

It’s been a hot minute since my last episode, and life has been a whirlwind since moving back to California! After a marathon travel journey and getting sick, I’ve been navigating the chaos of adulting—finding an apartment, fixing my car, and sorting out health insurance.

Now that I’m finally settling in, I want to chat about something many of you have been asking—why I decided to return to the U.S. after 4 ½ years as a digital nomad.

I’ve traveled to amazing places and built my social media management business from my laptop, but I recently realized it was time for a change. In this episode, I’m diving into all the reasons behind my move. Whether you’re curious about the digital nomad lifestyle or considering a similar leap, this episode is full of insights!

Other Links & Resources:

• Grab my SMM Notion Template - use code PODCAST for $10 OFF
• Freebie: Kickstart Your Social Media Management Business
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription 
• Save 20% off your first month or year of Dubsado

If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. 

Thanks for being a part of The Tropical Social Community!

XO,

Shan

Today, I’m breaking down the myth that the social media management industry is too saturated—and showing you why there’s still plenty of room for YOU to stand out and succeed in 2024.

Tune in to hear: 

• Why the idea of 'oversaturation' is holding you back from carving your own path.
• How following too many social media managers can make the industry feel more crowded than it actually is.
• Real stats that prove the demand for social media managers is only growing—and how you can leverage that to build a standout business.

*Exciting News*

Enrollment for my signature group coaching program and course, The Tropical Social Accelerator, is now open!!

If you’re ready to stand out, craft a high-converting marketing strategy, and build a social media management business that lets you live life on your terms, TSA is perfect for you.

Sign up now and save $200 with the code EARLYBIRD: https://shannonsegall.com/tropical-social-accelerator

Other Links & Resources:

• Grab my SMM Notion Template - use code PODCAST for $10 OFF
• Freebie: Kickstart Your Social Media Management Business
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription 
• Save 20% off your first month or year of Dubsado

If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. 

Thanks for being a part of The Tropical Social Community!

XO,

Shan

If you’ve ever felt pressured to lower your prices to land clients as a social media manager, this episode is a must-listen. Undervaluing your services might seem like a way to attract more business, but it can actually hurt your success and the social media management industry as a whole.

In this episode, I share why setting low prices can lead to burnout, attract the wrong clients, and devalue the important work that social media managers do. Learn how to confidently set prices that reflect the value you offer, ensuring you build a sustainable and profitable business.

Key Takeaways:

• The pitfalls of charging rock-bottom prices for your services.
• How low pricing affects your business and the industry.
• Strategies for setting rates that match your expertise and value.

Tune in to discover how to position yourself as a top-tier social media manager and attract clients who appreciate and are willing to invest in your skills.

Other Links & Resources:

• Grab my SMM Notion Template - use code PODCAST for $10 OFF
• Freebie: Kickstart Your Social Media Management Business
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription 
• Save 20% off your first month or year of Dubsado

If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. 

Thanks for being a part of The Tropical Social Community!

XO,

Shan