ARRtist on AIR - Meaningful conversations with Software & AI leaders

🇬🇧135: Pricing your SaaS product

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With Ingrid Bonde Akerlind Principal at Oxx VC

This is an episode where you may want to sit down at your laptop, go to the show notes or to the knowledge section on the ARRtist website and download some of the resources that we mention on the podcast. The team at Oxx created some really cool hands-on documents with a step-by-step guide to many of the aspects we cover here.

Two of the most things that resonated most with me is Ingrids overview of all the available options you have in SaaS pricing that she describes as a Smörgåsbord - a Swedish buffet-style meal where you can mix and match various dishes to find the combination that is perfect for you at that moment.

I liked that analogy.

And I also liked Ingrid’s detailed description of buyer research calls that she uses as a means to explore customers needs, their willingness to pay and to inform product strategy.

Podcast Guest:

Ingrid Bonde Akerlind
https://www.linkedin.com/in/iakerlind/

Podcast Host:

Jannis Bandorski https://www.linkedin.com/in/jannisbandorski/

Helpful resources:

  • Go-To-Market-Fit-toolkit:

    • https://www.gtmf.oxx.vc/?utm_source=arrtist&utm_medium=all&utm_campaign=gtmf&utm_id=gtmf

  • Oxx's SaaS Metrics Template & Buyer Research Question Bank:

    • https://www.gtmf.oxx.vc/downloadable-templates

    Related AoA Shows:

    105: The State of SaaS 2023 with Mikael Johnsson from Oxx VC
    https://arrtist.podigee.io/105-the-state-of-saas-2023-with-mikael-johnsson-from-oxx-vc

    Restaurant Tipp:

    Savant Bar
    https://www.savantbar.se/

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    ARRtist on AIR - Meaningful conversations with Software & AI leadersBy Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist)