Description:

After flying out to spend a few days with a new client, Rodric got an unexpected email that became the inspiration for this raw and real solo episode. “I don’t need therapy,” the client wrote. “I need results.”

In this episode, Rodric unpacks what that really means — and why growth, systems, and scalability are never possible without personal alignment. If you're stuck in the $3–5M cycle, hiring and firing in circles, or still believing you just need the “right spreadsheet”… this is your wake-up call.

💥 Key Topics:

• What most business coaches miss (and why it matters)
• The real reason systems don’t stick and teams fall apart
• Why clarity — not information — is your most valuable tool
• How values misalignment sabotages even the most profitable builders
• Why your business is a reflection of what you tolerate

🧠 Mentioned in this episode:

• Million Dollar Flip Flops – the book
• The WAVES Method: Why, Authenticity, Values, Exploration, Statement of Purpose
• Toyota’s “5 Whys” technique for finding root causes

📣 Quote of the Episode:

“You don’t need therapy — you need a business that reflects your values.”

⏱️ Timestamps: 00:00 – Intro: A surprising email from a client

02:15 – What he really meant by “I need results”

05:43 – You’re not broken. But you might be misaligned

09:12 – The hidden truths in his onboarding

13:08 – The WAVES Method in action

17:27 – Why most hires fail (and what to fix instead)

21:09 – You are the culture. Period.

23:47 – A story from a $9M → $18M client

26:03 – Easy choices = hard life

29:02 – What are you tolerating that no longer fits?

Resources:

Million Dollar Flip Flops

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