Episode Summary:
What if 95% of your daily actions were happening without your conscious control? And what if you could take command of them—just 12 minutes a day?
In this episode, Rodric sits down with John Mitchell, entrepreneur, speaker, and author of The Missing Secret. At 50 years old, John realized he was living an “average life” despite his potential. His deep dive into Think and Grow Rich led him to uncover the book’s elusive full secret—one that helped him 25x his income and find the love of his life.
John explains the science behind why most people never achieve their dreams, how to gain control over unconscious daily actions, and why this method works only for the top 2% committed to success. Along the way, Rodric and John explore personal stories, mindset shifts, and the power of structured visioning to transform every area of life.
Whether you’re running a $50M business or just starting out, this episode will challenge your assumptions and show you a repeatable, science-backed way to play the game of life at a higher level.
Key Insights:
- The 95% Rule: 95% of your daily actions are unconscious, and they determine your success.
- The Missing Secret: What you envision in detail with emotion daily is what shows up in your life.
- The 12-Minute Technique: Feed your subconscious a precise articulation of your ideal life to make the right actions automatic.
- Five Life Areas: Self, health, romantic relationship, spirituality, and career.
- Why Most People Fail: For 98% of people, more success is just a preference—not a commitment.
- From Scarcity to Legacy: How John went from feeling average to teaching success science at the University of Texas.
Quote Worth Sharing:
"If your daily actions determine your success, and 95% of them are unconscious, then you don’t control the very thing that’s determining your success." – John Mitchell
Timestamps:
0:00 – Meeting in Austin & show kickoff
1:10 – John’s backstory and the two life goals
2:53 – Discovering the problem in Think and Grow Rich
5:22 – The personal struggle that became rocket fuel
8:11 – The lightning bolt realization about unconscious actions
13:16 – Why simple isn’t easy and the GPS analogy
14:13 – How the 12-minute method works
16:25 – Where to find the Missing Secret
17:02 – Creating an epiphany for the audience
18:30 – Verifying the 95% statistic
21:04 – Why most people are winging life
23:03 – Darren Hardy and the 2% rule
26:17 – The question for the next guest
26:58 – Mindset as the #1 business success factor
27:39 – The story of baby Ginger and life’s preciousness
Guest Links:
Website & 9-Minute Video: themissingsecret.org
🌐 Official Website: https://thinkitbeit.com/
📚Book: The Missing Secret https://thinkitbeit.com/
Linked In: https://www.linkedin.com/in/john-mitchell-76483654/
Instagram: https://www.instagram.com/themissingsecretjohnmitchell/reels/
Resources:
Million Dollar Flip Flops
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