Guest: Treasa Edmond
Topics: Ghostwriting, Content Strategy, and Building a Purpose-Driven Brand
Episode Highlights:
✅ The truth about ghostwriting – how many top books are actually written by ghostwriters
✅ Why books aren’t money-makers but are the ultimate marketing tool
✅ The biggest mistake businesses make with content strategy
✅ How to create content that builds relationships (instead of just filling the internet with noise)
✅ Why data is critical to content success – and what happens if you don’t track it
✅ The power of repurposing content and why most people don’t do it
Powerful Quotes from Treasa:
🗣️ “A book should never be seen as a money maker—it’s the best marketing tool you can put out there.”
🗣️ “Your content strategy should not be driven by SEO or AI—it should always be driven by what your audience wants and needs.”
🗣️ “Don't decide what you want to share with your audience—find out what you can share that will change their life.”
Timestamps & Key Moments:
📌 [00:02:15] – Who is Treasa Edmond? Ghostwriting and content strategy
📌 [00:06:30] – The real value of a book (hint: it’s not about sales)
📌 [00:12:40] – The biggest mistakes in content strategy and how to avoid them
📌 [00:20:15] – How data and analytics should drive your content decisions
📌 [00:28:50] – The importance of repurposing content (and why most people don’t do it)
📌 [00:35:20] – AI, organic reach, and what’s actually working in content marketing today
📌 [00:42:10] – The surprising reason Treasa finally leaned into coaching
Where to Find Treasa Edmond:
📍 Ghostwriting & Content Strategy: EdmondEditing.com
📍 Freelance Coaching & Resources: BossResponses.com
🎙️ Podcast: Boss Responses (Available on all platforms)
📲 LinkedIn: @treasaedmond
🎧 If this episode helped you, share your biggest takeaway in the comments!
Until next time, keep it on the flip side! 🎭👣
Resources:
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