Sometimes, it takes a life-altering moment to expose how broken certain systems really are. Being diagnosed with cancer is terrifying on its own, but when that’s paired with financial exploitation and desperation, something inside you changes. You stop waiting for help and start figuring out how to build something better—something that doesn't just serve you but protects others from the same pain. It’s not about inspiration; it’s about necessity forcing bold action.

https://www.youtube.com/watch?v=ElQNJjSAP4c

Brandon Aversano, Founder and CEO of Alloy, turned a cancer diagnosis into a mission-driven business. Frustrated by the shady gold-selling process, he launched The Alloy Market to bring transparency and fairness to an outdated industry. With experience at JP Morgan Chase and JetBlue, he blends financial smarts with a customer-first mindset. His platform makes it easier and safer for everyday people to sell gold without getting ripped off. Brandon’s story is proof that hardship can spark real innovation. Stay tuned!

Resources:

Sell Gold Jewelry Online For Cash

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Connect with Brandon Aversano on LinkedIn