It’s frustrating to pour so much effort into a business only to feel invisible in the market. When the message doesn’t click, no amount of hustle seems to move the needle. People scroll past, tune out, and the heart of what you offer never really lands. The brands that stand out are the ones that find a way to make people feel something real—something that sticks.

https://www.youtube.com/watch?v=htr3rVlWBVA

Jed Morley is the founder of Backstory Branding and author of Building a Brand that Scales. He helps companies like Lucidchart and BambooHR craft messaging that actually lands with customers. Today, he breaks down how message-market fit drives growth and why vague branding kills momentum. Jed emphasizes blending hard data with sharp storytelling to close the gap between what brands say and what audiences hear. His approach is simple: test, tweak, repeat until the message sticks. Stay tuned!

Resources:

Get your story straight! | Backstory Branding

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