So many businesses throw money at ads, tools, and trends hoping something sticks, but end up with little to show for it. Meanwhile, sharper competitors are dialing into what really matters—clear messaging and smart use of data. It's frustrating watching others break through while your efforts seem to stall. The problem often isn’t effort—it’s direction.

https://www.youtube.com/watch?v=JCdtTWECYp8

James Harenchar is the President and CEO of Response Marketing Group, a Richmond-based agency focused on data-driven strategies. With nearly four decades in the industry, he’s worked with brands like Ritz Carlton and Capital One to refine customer targeting through segmentation and predictive modeling. Today, he talks about how smart use of data helps businesses grow, especially during economic uncertainty. He stresses the need for personalized marketing rooted in analytics to boost ROI and stay competitive. Jim believes good data beats guesswork every time. Stay tuned!

Resources:

Enhanced Customer Engagement With Relevance & Personalization

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