If you've ever felt lost in numbers or struggled to showcase the value of your marketing strategies, this episode is your lifeline.

Inside this episode, you'll discover:

• The Visual Power of Data: Join the top 25% of marketers who can confidently say they measure their impact. I'll show you how to harness the magic of clear, compelling data visualization.
• Metrics That Matter: Diving deep into the AEC-specific metrics that should be on your radar. From brand awareness signals to content resonance indicators, let's get laser-focused.
• Unlocking the Campaign Attribution Model: Unravel the mystery of which touchpoints deserve your attention (and credit) in your client's journey.
• Setting the Stage with Benchmarks & Targets: I'll walk you through setting your unique benchmarks and crafting actionable targets that move the needle.
• Tools of the Trade: From trusty Excel to specialized software, let's get clear on the best tools to visualize and amplify your AEC marketing metrics.

Plus, if you're anything like me and love a hands-on, actionable challenge, I've got one waiting for you that promises to bring clarity to your marketing strategy!

Ready to dive in? Tune in now and let's elevate your AEC marketing game!

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.