How did a small Brisbane bakery turn into a viral sensation, attracting hour-long lines and selling out of cookies like they're Chanel bags on launch day?

In this episode, I'm breaking down how Brooki Bakehouse went from a passion project to a must-visit brand dominating Instagram and TikTok.

We'll dive into five key marketing strategies that founder Brooke Saward leveraged to build insane hype, create a loyal community, and turn cookies into a full-blown experience. Plus, I'll share how you—whether you're a social media manager or creative—can apply these strategies to your own brand to boost engagement, build authority, and drive sales.

Other Links & Resources:

• Join The Social Sip – My Free Newsletter Every Thursday, get a fresh pour of content ideas, marketing insights, and actionable strategies to help you grow your brand on social.

  The Social Re-Brew – Your Done-With-You Instagram Strategy Get a personalized Instagram strategy designed to help you stand out online.

  Freebie: Kickstart Your Social Media Management Business Grab my free guide to get started in the social media industry with confidence.

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XO, Shan