In this episode of Earthlings 2.0, we speak with Eric Owski, CEO and co-founder of Treehouse, to explore how electrification is reshaping the way we power and operate our homes—and why upgrading the underlying electrical infrastructure remains one of the biggest hurdles. Eric explains how Treehouse is rethinking the entire homeowner journey by bringing technology, automation, and coordinated service delivery to a traditionally manual and fragmented industry. The conversation looks at what it takes to simplify electrification at scale, how software can support an overstretched electrical workforce, and why improving the customer experience is essential for accelerating the transition to cleaner, all-electric living.

Key Points:

• Electrification demand is rising quickly – Heat pumps are now outselling gas furnaces, and interest in EV chargers, home batteries, and electric appliances continues to grow.
• Electrical service upgrades are the biggest barrier – About 70% of U.S. homes need electrical improvements, and today’s upgrade process is slow, fragmented, and requires coordination across multiple trades.
• Treehouse streamlines the entire electrification process – Their software delivers instant, often guaranteed pricing, automates permit plans, and manages projects end-to-end to make upgrades far easier for homeowners.
• Eric Owski, CEO and co-founder of Treehouse, LinkedIn
• Lisa Ann Pinkerton, Earthlings 2.0 Host, CEO of Technica Communications, and Founder of Women in Cleantech and Sustainability
• LinkedIn
• #14: Electrification: The Smart Home Upgrade