Most marketing videos these days feel like they came off the same assembly line—polished, generic, and kind of forgettable. With AI pumping out content by the second, it’s no wonder everything starts to blur together. People aren’t looking for perfect; they just want something that feels real, something that makes them pause for a second. But between chasing trends and trying to be everywhere at once, that human spark often gets lost in the shuffle.

Tim Bradley is the co-founder of Pennant Video, an agency helping B2B brands tell better stories through video. With a mix of creative and strategy know-how, he helps companies stand out in tech, healthcare, and sustainability. Today, he shares his Video Marketing Trifecta—differentiate, demonstrate, and validate—as a guide for creating effective content. He stresses the need for real human connection and smart storytelling in an AI-saturated world. His focus is on using video across the funnel to build trust and clarity. Stay tuned!

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