Joy. Attachment. Intention. The Baal Shem Tov - Master of the Good Name - inspired millions of Jews in Eastern Europe by uniting ideas in mystical Judaism with daily life. He turbo-boosted Jewish identity with the notion that every individual could be closer to God and play a role in the redemption of the world. Through stories and legends his fame grew into a new movement known as Hasidism, adopted by half the Jews of Europe.