Most small businesses and nonprofits don’t lack passion or effort—they just get buried under strategies that sound good on paper but never seem to pay off. You try social posts, emails, ads, maybe even hire someone, and still feel like no one’s really seeing what you do. It’s frustrating, especially when you know your work matters but the spotlight keeps missing you. Sometimes it feels like you’re shouting into the void, just hoping something finally sticks.

https://www.youtube.com/watch?v=r5ofX7-TXM8

Amy Rosenberg is a PR expert and founder of Veracity Agency, known for helping mid-sized companies grow their visibility. She’s the author of A Modern Guide to PR and A Practical Guide to Public Relations, and was named PR Woman of the Year. Today, she breaks down how PR, SEO, and AI work together to boost credibility and reach. Her strategy: use monthly content themes, podcast pitching, and third-party validation to build trust and rank better online. Simple, effective, and tailored for real-world impact. Stay tuned!

Quotes:

“I don't want to say that PR is the solution to marketing and all your problems. But when we think things are too hard or overcomplicate them, we just don't do them.”

“Try to think about how you're going to make it interesting to other people—whether that's your audience, offering advice, tying into trends, talking about trends, or using external statistics to discuss topics. Not your own research, but others', and compiling that into a blog post.”

“You already are where you need to be. If we think about things that way, instead of always focusing on the future, and just focus on the now—realizing that what we're doing today will help us in the future—it’s empowering, especially for our younger professionals.”

Resources:

Modern Mothership by Amy Rosenberg

PR That Works Smarter | Veracity

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Connect with Amy Rosenberg on LinkedIn