Up next, a conversation with Matt Kidd. Since I met him a couple of years ago, I've known I wanted to talk to him. He leads a talented team of GETREKT Labs who helps brands to take advantage of live streaming as their marketing channel.

Having worked with brands like Samsung or Microsoft, he is a walking mine of best practices and examples of how companies can tap into the power of live events and campaigns. Me, as a person working in the B2B space, I wanted to find out what we are all missing out on, and that's exactly what I did, and I wasn't disappointed at all.

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live streaming, marketing, audience engagement, brand presence, content repurposing, endemic brands, non-endemic brands, B2B, B2C, Twitch, live streaming, B2B marketing, gaming industry, audience engagement, marketing strategies, Twitch, brand activation, misconceptions, platform strategies, creativity, mobile streaming, content creation, live streaming, gaming, brand integration, Twitch, creator economy, audience engagement, streaming technology, future of streaming