What's Web with Tomasz Lisiecki

In this episode, I chat with Sam, a pitch deck specialist who knows what it takes to catch an investor’s eye. We’re breaking down the essentials of creating a deck that tells a story, avoids common mistakes, and hits the right balance between visuals and content.

If you’re a founder gearing up to pitch or just curious about what makes a deck work, you’ll want to stick around for tips on how to craft a presentation that doesn’t just look good but lands results.

In this episode, we cover:

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Thanks!

This episode genuinely blew my mind - you’ll hear it for yourself. At one point, I almost wanted to disconnect from the call to implement the advice in my own business! Ibrahim Zaghw shares high-level insights on content strategy, ready-to-use frameworks, and actionable tips that you can start using right away. I’m honoured to have featured him on the show and am confident you’ll walk away from this conversation feeling energised and clear on your next steps for content strategy.

In this episode, we cover:

(04:37) The Importance of Buyer Personas

(08:26) Stakeholders in B2B Purchases

(20:11) Elements of Value in B2B Transactions

(26:31) Jobs to Be Done Framework

(40:53) Power of Iterations

(45:15) Content Marketing Metrics

(48:06) Quality vs. Vanity Metrics

(55:25) Optimizing Content Based on Feedback

(59:21) Segmentation in Content Strategy

(01:03:21) The Limbic Map

(01:07:06) The TEEL Framework

(01:22:16) Recycling and Repurposing Content

(01:41:18) Limitations and Strategic Use of Content

(01:52:50) Recommended Books

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Referenced:

In this episode, I talk with Amritha Mani, a consultant turned entrepreneur. She's been to 25+ countries, advocates optimising life for the deathbed, and has a passion for helping young people find work they love.

We've had an engaging conversation around optimising life for deathbed, taking bold risks and embracing failure, marketing struggles in the Indian market, working with young audience on LinkedIn, and much more.

I learned that we need to be the wind of change if we want to see the World go in a different way. Better yet, it's not too late for anyone to start. Just do it now. I hope you end up feeling inspired like I did.

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In this episode, I chat with Geraldine Maclear, an expert in SEO and copywriting, about how small businesses and startups can enhance their SEO efforts. Geraldine explains how her background in software engineering and volunteering led her to SEO, and why having a technical understanding of websites is crucial for making SEO effective. You’ll learn about common SEO misconceptions and why installing a plugin is just the beginning, not the end.

We delve into the technical side of SEO—covering image optimisation, title tags, and why it’s essential to fix technical issues first. Geraldine also provides practical advice on keyword research, domain authority, and backlinks. If you're wondering how to perform a technical audit or optimise your site, this episode has you covered.

By the end, you'll have a clearer idea of what it takes to compete in SEO, from creating engaging content to ensuring your pages are properly indexed on Google. Geraldine shares actionable steps you can implement straight away, plus insights on integrating SEO with other marketing strategies like Google Ads. If you're ready to improve your website’s performance, this episode is a must-listen!

In this episode, we cover:

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Thanks!

Dawid Zimny is a product manager and an Agile evangelist at NerdCow - a London-based agile web design agency. He has greatly contributed to the team's efficiency and customer satisfaction. In this episode, we discuss some of the concepts present in agile teams, that is: estimating your work, embracing the mindset and defining value.

You can find Dawid on LinkedIn and Twitter.

In this episode, my friend Jon Jackson interviews me on the subject of using agile in web design.

You will learn:

Questions?

In this episode I take you through the process of building an impactful website for your business. We follow the described approach here at Nerd Cow, but I'd love to see other agencies giving it a go. The results are truly amazing. But I also recognise there is always room for improvement, so if you have any thoughts after listening, please share with me. Thanks!

It often comes as a surprise when I talk to people when I mention user experience being the most important factor in search engine ranking. I decided to share a few thoughts on that topic and give you a few tips on how to make the most out of it. If you are wondering what else you can do to position your website higher in Google, then listen to this episode.

In this episode we try to explore the meaning behind web design. When you Google "web design" what do you really mean? Do you get relevant search results? In aid of the quest, I take you through the recent events in my company that made me question that phrase. Do you agree with me? Do you hold a different view? I look forward to hearing from you.

What would your website say if it could talk?

Dive with me into the world of websites with this pilot episode of What's Web. A new podcast where we discuss website-related matters, but also cover topics from psychology, neuroscience, technology, photography and much more. So, it's not just nerd stuff.