If you're looking to blend creativity with strategy and create a media-first brand, this episode is for you.

I'm joined by Alexa Phillips, writer, brand strategist, and founder of Bright Eye Creatives, a Seattle-based creative studio helping creatives monetize their zone of genius and build sustainable businesses. With nearly a decade of experience working with Fortune 500 brands, startups, and creative entrepreneurs, Alexa shares her expertise in content marketing, brand strategy, and building authentic connections.

In this episode, we're chatting:

• How to discover your "zone of genius" and leverage it in your business
• The importance of aligning your brand vision with your goals for authenticity and sustainability
• Media-first brand strategy and why it’s the future of content marketing
• Tips for balancing creativity with strategy to create compelling, impactful content
• The role of storytelling in brand building and how to use your personal interests to shape your strategy
• Overcoming fears and mindset challenges when starting out with content creation
• Repurposing content effectively to maximize reach and engagement

Connect with Alexa Phillips:

• Musing to Monetized
• Brand Realignment Workbook
• Instagram
• Creatives Anonymous Newsletter
• Money Moves

Connect with me:

• Website
• Instagram
• LinkedIn
• Check out my services

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• Website Mistakes to Avoid and SEO Strategies to Implement with Jess Freeman
• The Digital Marketing Framework That Will Help You Tell Better Stories with Cyndi Zaweski