Are you connecting with random people on LinkedIn but not seeing any real business results? In this episode, Scott and Nancy reveal their proven process for building a strategic network on LinkedIn that actually generates clients and referrals.

After helping hundreds of service professionals transform their LinkedIn strategy, they share the two specific types of people you should be connecting with (and why most people waste time on the wrong connections), how to use Boolean search techniques to find your ideal clients, and real examples of how just one strategic connection can lead to multiple high-value opportunities.

Whether you're a coach, consultant, or service professional looking to leverage LinkedIn more effectively, this episode gives you an actionable framework for building a network that delivers real business results.

Key takeaways:

• The only two types of people worth connecting with on LinkedIn

• How to use Boolean search to find high-value connections quickly

• Why being specific in your search criteria expands rather than limits opportunities

• Real examples of how one strategic connection led to 16 paid speaking engagements