Duro Oye is the Founder & CEO of 20/20 Change - a multi-award-winning social enterprise leading the way to a more diverse and inclusive workforce in the UK. It empowers young black professionals to flourish in the workplace.
Duro designed the award-winning ‘I AM CHANGE’ 10-week programme which focuses on developing young people’s self-awareness, vision, persistence, and dignity. He’s also a qualified mindset coach with a degree in Graphics and Advertising, a diploma in Documentary Filmmaking and is a fellow at the Acumen Academy. All this after - and probably as a result of – almost a decade of criminality - between the ages of 12 and 21.
Duro is a passionate storyteller and uses documentary film to enable marginalised youth to frame their own narrative. Since producing his first independent film in 2013, he has gone on to produce the documentary films ‘County lines: Teenage Drug Runners’ for the BBC & two seasons of ‘Gangland’ for Channel 5.
In our conversation, Duro describes
- The exact moment when he turned his back on crime.
- Why he felt it necessary to support Manchester United
- And how he turns difficult conversations into a game
00:00 Intro
03:00 What does pressure mean to you?
04:42 When was the first time you felt pressure?
06:12 How did that pressure occur to you, was it cognitive or physical?
08:50 How did you turn your pressure into a tool?
14:35 Can you describe a time when you held yourself strong faced with extreme pressure?
18:06 Insight 1: Lesson learned
19:48 The ability to turn your experiences into something positive, and pay it forward
24:30 When was the moment you decided to turn things around?
32:08 If you try something, you might as well go all in
34:38 Compartmentalising your skills and re-administering them to other parts of your life
36:48 Insight 2: Lesson learned