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14) How Backbase Generated $1M In Active Pipeline With One Research Report
Episode 14 of Joe Escobedo – Davinia Khong, Senior Marketing Leaders (APAC) at Backbase.
Davinia Khong is a B2B marketing leader, a keynote speaker, and is the senior marketing leader for the APAC region at Backbase. Davinia drives lead generation and branding efforts for Backbase. Here she describes the challenges in the first six months of a marketing leader and makes an impact.
She shares the common traps a b2b marketer should avoid in initial days, the guiding rules behind a great career, and the marketing tips and roadmap for growth.
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.
SUBSCRIBE to get practical marketing, sales, and branding tips:
Website
Follow me on LinkedIn!
View all episodes
By Joe EscobedoEpisode 14 of Joe Escobedo – Davinia Khong, Senior Marketing Leaders (APAC) at Backbase.
Davinia Khong is a B2B marketing leader, a keynote speaker, and is the senior marketing leader for the APAC region at Backbase. Davinia drives lead generation and branding efforts for Backbase. Here she describes the challenges in the first six months of a marketing leader and makes an impact.
She shares the common traps a b2b marketer should avoid in initial days, the guiding rules behind a great career, and the marketing tips and roadmap for growth.
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.
SUBSCRIBE to get practical marketing, sales, and branding tips:
Website
Follow me on LinkedIn!