“Purpose is the shape meaning takes in business.”

This should be the motto for 2021 for ALL companies.

From Facebook to Google to The Wing, the entrepreneurial ecosystem has scaled bad practices and behaviors that have hurt many people.

I don’t think these founders had bad intentions.

Quite the contrary.

I truly believe that each of these founders had a vision for helping people that turned sour while scaling.

How?

We perpetuate growth for growth’s sake to saturate markets quickly. While “intentions” may be to serve more people while yielding BIG returns, many of these companies forget to put the very people they claim to serve at the center and harm them in the process.

Remember when Google used the motto “Don’t do evil”?

They don’t use it anymore.

As we forge into 2021, I hope all companies can get clear on who they serve and the purpose of serving them.

Otherwise, why should what you do matter to us?

Kate O’Neill, founder of the Tech Humanist will help you answer that very question. Here’s what you’ll learn:

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