This week Jon and Dan talk about Minimum Viable Products (MVPs) and how they both use this as a sales tool. How to introduce an MVP to a client, how to steer a client asking for an MVP in the right direction, controlling expectations and changing how people think about what an MVP is supposed to achieve. There are a lot of challenges to do this properly so that your client has a greater chance of success, and you get more work from them as a result.

Show notes

MVP definition on Wikipedpia

The Lean Startup (paperback/audiobook)

Find us online

Jon Darke - @darkejon

Every Interaction - @everyinteract / www.everyinteraction.com

Dan Gent - @gentusmaximus

Lighthouse - @wearelighthouse / www.wearelighthouse.com