What separates an average manager from a transformational one? According to Brett Hoogeveen and Dr. Kim Hoogeveen, it might be the most overlooked—and misunderstood—decision in business: choosing the right people leaders.

In this episode, the father–son founders of Better Culture unveil their brand-new—and completely free—People Leader Checklist, a practical, research-backed tool that helps organizations identify real leadership potential before someone steps into a management role.

You’ll hear why promoting top performers can backfire, the three core leadership domains that predict success, and the simple criteria any organization can use to select, grow, and coach stronger leaders. With relatable stories, real-world examples, and immediately usable insights, this episode gives CEOs, HR pros, and emerging leaders a clear roadmap for building healthier, higher-performing teams.

Want to elevate your leadership bench? Download the checklist and start developing the kind of leaders people actually want to follow.  The People Leader Checklist - BetterCulture