If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- There's one thing we always want to do when we build new things: invent them scratch. It's human nature. But it's actually a huge mistake to always try to invent new things. On this week's episode of Seeking Wisdom, we talk about innovation vs. invention, muscle memory, and how some of today's most successful products leverage patterns that we're all already familiar with. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Subscribe on iTunes: bit.ly/SW-Podcast