Stanley Security's digital analytics experience manager, Jacob Schneider, has analyzed 1000s of Drift conversations. Literally. In his first role at the business security company, Jacob studied 2000 Drift conversations to find recurring themes across the global organization. He then had to communicate those findings back to the marketing team so that they could iterate on their existing campaign strategy.

So, what has Jacob learned from studying all these conversations, and how does he communicate those findings to the larger organization? Sammi gets into all of this and more on this episode of Conversation Starters.

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You can connect with Sammi and the Drift Podcast Network on Twitter @sammireinstein,@DriftPodcasts, and Jacob on LinkedIn.