Living is hard, but in the end are you totally responsible for your wellbeing, or should governments and businesses also care.

In this episode of Listen to this, Paul and Gini tackle the conundrums of accidental subjectification in social marketing campaigns, the muddling of the role between the citizen, business and government, and how to overcome the existential angst of an uncertain future. 

Easy?

Not really, but it's a fun ride.