Fernando Kahane, Senior Marketing Director, PepsiCo Walkers, and Tim McEntaggart, Director of Brand and Innovation Insights, PepsiCo, talk Mariah Carey, crisps and creativity condoms — and give practical tips on how you should be using insights to move from testing to learning, in order to make your advertising truly legendary. 
 
Pressed for time? Check out the key takeaways at the 34 minute mark.

Fernando Kahane, Senior Marketing Director, PepsiCo Walkers, and Tim McEntaggart, Director of Brand and Innovation Insights, PepsiCo, talk Mariah Carey, crisps and creativity condoms — and give practical tips on how you should be using insights to move from testing to learning, in order to make your advertising truly legendary. Pressed for time? Check out the key takeaways at the 34 minute mark.

Fernando Kahane, Senior Marketing Director, PepsiCo Walkers, and Tim McEntaggart, Director of Brand and Innovation Insights, PepsiCo, talk Mariah Carey, crisps and creativity condoms — and give practical tips on how you should be using insights to move from testing to learning, in order to make your advertising truly legendary. 
 
Pressed for time? Check out the key takeaways at the 34 minute mark. &nbsp;

#14 - Putting the consumer at the heart of creative development

We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them.

Join hosts Ryan Barry and Patricia Montesdeoca as they get inside the world of consumer insights. They chat with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers.

https://bit.ly/2NfjXFJ
Market Research | Consumer Insights | Business | Innovation

Business

Marketing

We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them. Join hosts Ryan Barry and Patricia Montesdeoca as they get inside the world of consumer insights. They chat with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers. https://bit.ly/2NfjXFJ Market Research | Consumer Insights | Business | Innovation

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#14 - Putting the consumer at the heart of creative development

#14 - Putting the consumer at the heart of creative development