“Wild Horses, Wiser Roads” — with Sigurrós Eiðsdóttir

In this soulful and sharply honest conversation, we sit down with Sigurrós Eiðsdóttir, the creative mind and co-founder behind Copenhagen’s beloved Wild Horses Café & Gallery. With a name that's often mistaken for the legendary Icelandic band (yes, that Sigur Rós), Sigurrós shares how identity, creativity, and personal story shape both brand and business.

From growing up in an entrepreneurial household to navigating the layered dynamics of running a company with her partner, this episode touches on everything from sustainable fashion to emotional resilience to building a business that’s not just a café but a community hub for art, love, and coffee.

Make sure to pay them a visit next time you're in Copenhagen for some premium coffee experience and surely good "wibes."

💡 This episode is for you if you're curious about:

• Naming and personal branding when identity gets in the way
• Balancing love + business
• Self-taught fashion and deadstock magic
• Minimalism that feels human
• How creative cafes can become cultural homes
• And what it means to be a Wild Horse in today’s entrepreneurial world

✨ Key Takeaways

— A unique name can shape your brand—for better or worse

— Business with your partner? Communication is everything

— Community isn't just a buzzword, it's your business backbone

— Sustainable fashion is about values, not trends

— Navigating mental health and money struggles is part of the path

— And sometimes, the best ideas come from doing it all yourself

🔗 Mentions & Links:

Wild Horses on Instagram

Wild Horses Gallery on Instagram

Sósa fashion label in Instagram

Sigurrós on Instagram

#FoundersMeeting #CreativeEntrepreneurship #CopenhagenCafeCulture #PersonalBranding #WildHorses #SustainableFashion #BusinessAndLove #MinimalismInBusiness #Startuplife