This year, scaling my business meant navigating my biggest income spikes and dips, from 1:1 to scalable offers, and taking the plunge into group programs.

With any transformation, reflection is necessary to integrate the lessons. So in today's episode, I share my biggest and hardest-learned lessons of 2023.

The journey involved more investments than ever – in systems, team, rebranding, multiple masterminds and even the biggest coaching investment I've ever made. I had my lowest financial quarter in the history of my business, followed by my highest financial quarter in the history of my business, all because I continued to give my business what it needed to scale.

Amidst financial highs and lows, I learned invaluable million-dollar lessons. I faced my money fears, had uncomfortable conversations, and realized that what I fear loses its grip over time.

My experience in scaling is exactly why I'm a big advocate for taking a full year to master ONE offer. Because I got to know my audience on a deep level and leaned into consistent messaging, I was able to have my most successful launch yet.

More than anything, I'm grateful that I've built a business that allows me to live a more full life. I can be more present to my daughter and show up in my community without sacrificing my client experience.

Quick Lesson Recap:

• That thing you're afraid of happening? It will happen, but it won't hold power over you after that.
• Take a full year to establish a new offer
• Repetitive messaging will pay off
• Invest in lifestyle upgrades
• Don't put anyone on a pedestal
• Managing your money and feeling safe with it will carry you through, not your month to month sales
• Your CEO friends will carry you through every season

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