Sukiyabashi Jiro is a 10-seat restaurant located underground next to the entrance of a train station. And yet, this is one of the most prestigious restaurants in the world.

If you haven't seen it yet, I highly recommend watching Jiro Dreams of Sushi, a documentary about sushi chef, Jiro Ono, and his Michelin three-star restaurant, Sukiyabashi Jiro.

Listen to this post to see how it inspired me to use scarcity to create a more premium positioning during my sales process. 

And for more inspiration, you can read an article with other lessons learned here: https://kevin.me/consistency/

Happy Friday!

—k