If you’re thinking about starting a podcast, this post is just for you. 

We started from scratch when we decided to start a podcast, meaning we did our research online and spoke to people who have done it before, and with this knowledge, we plowed forward and learned from other people’s mistakes… and also learned the hard way. 

Transcription

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Hello again, this is Monica Pitts. Welcome to Marketing with Purpose. Ironically, the topic of this episode is about what we've learned so far about podcasting. So if you're thinking about starting a podcast, this episode is just for you. We started from scratch and did our research online. Spoke to a couple people who have done it before and with this knowledge we have plowed forward and learned from other people's mistakes and also learn the hard way. If you're a visual learner and you'd like to read this podcast, you can head on over to podcasts.mayecreate.com where we have transcriptions of all of our podcasts, also free downloadable resources for you to use to build your business. And last but not least, links to anything that we referenced in this podcast. So let's get down to business. This is what I've learned about podcasting so far. It's all about process. And I don't know why that will come as a surprise to me because really, everything in business is all about process. When we started out, we thought, well, the process needs to be how we're going to record these things and what type of topics we're going to talk about and then we realized that it's more than just that. It's about the editing process and what we're going to do with them after we've recorded them and how we're going to launch the podcast. How we're going to learn to more effectively communicate our message, all kinds of stuff, right that I just didn't realize I was going to need to know about beforehand. And a lot of this stuff isn't things that you can go out and find bulleted lists about on other people's blogs. It's things that I'm learning about myself how I speak, how I interact with other people. And also my conception that Oh, well after this podcast is made, I can just flip it into a video and or a blog post. You think it's going to be super easy, while in fact, if we really, really want to do it well and make it super professional, it takes time. First, I'm going to list out the things that I've learned. And then I'll go through each one individually and explain what in the world I mean by them. First thing I learned is that for me, it's easier than video,

sort of.

Second, editing them takes forever, at least right now. Third, podcasts make great recyclable content like blog posts, once they're transcribed and edited. Fourth, I learned I use stupid words all the time when maybe I should just be quiet. Fifth, if you read well, reading a script is not always a bad idea, especially if you use all those weird words that I am going to tell you I use. Six, trying to authentically act out a script is really hard

actually.

Seven starting with energy is also difficult. Sometimes starting is difficult if you haven't planned enough before you get started. Number eight launching correctly has lots of moving parts way more moving parts than I ever thought it would have. And number nine, because I love podcasts so much I actually felt more nervous about launching my podcast than many other types of media we've endeavored in.

So let's start at the top.

Podcasting is easier than video sort of. For me, when I do video, we try to do it authentically without a script like I'm giving a presentation to the video looking directly at the video camera without being prompted by slides without having an audience. And that's really hard for me because I like to interact with my audience and see