“I have a Chrome extension for that!” became Monica’s catchphrase at one point, or so Stacy swore.

The MayeCreate team isn’t far behind.

We’re bonafide Chrome extension junkies. 

Some of us have collected so many we have to toggle them off and on so we don’t get overwhelmed! And we are forever recommending our favorite extensions to clients to save time and improve workflow. 

Like anything else, some Chrome extensions are awesome, while others are just ho-hum. Some are well-maintained and evolve with the browser, while others become stagnant and age out. This episode is packed with a few of the extensions we use on a nearly daily basis that stand the test of time and allow us to do more, faster!

So if you’re a marketer or just a human working at a computer and pressed for time and looking for ways to:

Come hang out with us in this week’s episode as we gush about our favs and maybe find one or two Chrome extensions to try for yourself.

Read the fully formatted blog post to accompany this episode at: mayecreate.com

At lunch the other day a group of business people were complaining about how annoying their Google Business Profile is to use. 

Aaaaand they’re not wrong. But managing your profile is a necessary evil…like going to the dentist - you don’t have to love it but you do have to do it.

You want to show up when people search for you on Google, right?
Your Google Business Profile determines 9% of your organic search ranking.

Ever wondered how to get your business show up on the search results map?

Your Google Business Profile determines 32% of the factors that get you on that map.

And just like everything else Google there’s a trick to getting your profile set up correctly so you can use it to it’s fullest potential.

So in this episode Monica welcomes Marilyn Jenkins, CEO of MJ Media Group, to crack the code and teach us how to maximize our Google Business Profiles.

Marilyn shares some super simple ways to:

And the best part? It's easier than you think, once you know the tricks. So, give it a listen! You’ll be glad you did. 

Get the full transcript and episode summary on our website: [link to episode]

If you’ve ever wondered, "How many emails should we send in our year-end campaign?" Turns out, you're not alone! 

We get this question every year, and now, thanks to Jaime Freidrichs, a fundraising coach dedicated to helping small but mighty organizations succeed, and 71 nonprofit survey participants — we’ve got some real data to guide you.

In our latest episode (and blog post), we dive into the findings of Jaime’s study on the 2023 year-end email strategies of 71 nonprofits running online campaigns to understand:

With this survey Jaime hopes to take at least SOME of the guesswork out of your year-end email strategy.

Read the fully formatted blog post to accompany this episode at: [link to episode on MayeCreate.com]

A few weeks ago, Monica gave some tips on what to include on a business card and briefly mentioned QR codes, promising to dive deeper later. In this podcast/blog, Monica does just that!

Recording and writing this felt a bit like QR code therapy to Monica. Turns out she has some strong feelings about where, when and how to use them (I’m sure you’re super surprised ).

So…in this week's episode Monica’s sharing her QR tips and pet peeves including:

Read the fully formatted blog post to accompany this episode at: [MayeCreate.com]

All the marketing gurus are saying “transparency” and “authenticity” are the measure of good marketing these days. And that’s great and all, but if we’re honest the road map to get there isn’t super clear.

Unfortunately, there’s no universal yardstick for “authenticity.” It’s different for everyone. There is, however, a practical starting point to geo locating your version - defining your core values.

To explain just how this is done, Monica invited core values expert Andrea Johnson to join her on this episode of the Marketing with Purpose podcast. She makes it sound simple (and you know I love that!).

Here’s a quick rundown of the awesome stuff you’ll learn:

Get the episode highlights and full transcript at: [mayecreate.com]

Featured Resource: Marketing on a Shoestring

Monica thought everyone just knew what to put on a business card and how to design it so it’s a functional marketing tool. But, alas, a recent visit to a tradeshow revealed a sizable knowledge gap in that very area. 

You want your prospects and your clients to have a streamlined, easy interaction with you all the time, right? And anytime you have an opportunity to control that process we want to take advantage of it to give them the best possible experience with your company. 

This episode is all about how to do just that, with a lovely checklist to make your business card easy to use, beautiful, and a reliable representative of your organization.

Read the fully formatted blog post and download the checklist to accompany this episode at: https://mayecreate.com/blog/what-to-put-on-a-business-card-plus-design-tips/ 

Featured Resource: Marketing on a Shoestring
https://youmayecreate.com/marketing-on-a-shoestring/ 

Monica sat down with Donna Dube, a business growth strategist who knows how to simplify marketing like a pro. Seriously, she’s got some killer tips that will make you say, “Why didn’t I think of that?”

Donna talked about the Eisenhower Matrix—sounds fancy, right? But it’s really just a smart way to prioritize what actually matters in your biz, not just the stuff that keeps you busy. Plus, Donna shared six CEO habits that’ll help you create marketing systems that practically run themselves. Imagine having more time to focus on what you love!

Get the full transcript and episode summary on our website:https://mayecreate.com/blog/simplify-marketing-strategy/ 

Stacy calls Monica the “idea factory”. And blog topics just happen to be her favorite thing to produce in idea factory mode.

In this episode, she’s firing up the factory to give you blog ideas out the wazoo AND share her framework she uses to make sure organizations are blogging about the right thing to meet the right people where they are. 

Join us in this “what to blog about” workshop style episode designed to transform you into a purposeful blog idea generating machine!

Read the fully formatted blog post to accompany this episode at: [link to episode on MayeCreate.com]

Thank you to our featured resource sponsor:
What to Put on Your Website https://mayecreate.com/resource/what-to-put-on-your-website/

We’ve been honing in on our “why” at MayeCreate this year.  Studying the concept introduced by Simon Sinek, reading the Power of a Positive Team, redefining our core values, and updating our mission statement.

It’s been an incredible way to learn about each other and why we do what we do. MayeCreate’s “Core 4” (our senior team) has been together for over 10 years so we know in our gut why we keep at this business and website building thing.

But as we bring on new team members and refine our marketing efforts, we felt like we needed a documented why and purpose to guide us.

So with all this self-evaluation we’ve been doing, when Monica heard about Ian Chamandy, owner of Blueprint Business Architecture who helps organizations define the one thing that makes them uniquely remarkable – in 7 words or less…

She had to know…HOW!?!

Monica has a virtual stack of Google Docs piling up with all of her notes from this year, so HOW ON EARTH could she break it down into 7 words or less?

In this episode, Ian explains how it all comes together in 3 easy steps and morphs into a talisman to design how your organization is managed and how it will communicate.

Get the full transcript and episode summary on our website: [link to episode]

In a world dominated by flashy visuals and fleeting social media trends, you might wonder, "Is blogging still relevant?" 

9 out of 10 marketers use  blogging to achieve their content goals (SEMrush, 2023). That’s because it works. Blogging drives traffic to your site and traffic drives leads. Companies that blog have an average of 67% more leads each month than companies without blogs. (DemandMetric).

I know what you’re thinking, “But Monica, search is changing, right? So will blogging still work?”

True, back in April with our Guest, SEO expert, Nina Gibson cautioned that, search is changing but blogging is rolling with the punches. 75% of marketers believe that AI-enabled search engines will positively impact their blogs. (HubSpot State of Marketing Report, 2023).

So, bloggins is far from dead. Blogging isn't just about churning out boring AI generated paragraphs of text either; when done right blogging establishes expertise, drives traffic, and powers your marketing. 

In this episode I’m breaking it down and covering the most common questions I hear about blogging like:

Do you really have to blog and how often should you do it?

How do you set it up?

How to attract visitors. Ideas for monetization.

Mistakes to avoid and even how to measure success.