Does your brand voice cut through the noise and create loyalty in a sea of sameness? For clients of today’s guest, Amanda Aldinger, it absolutely does. In this episode, Emma sits down with Amanda, the founder and CEO of a leading brand messaging and voice strategy studio, to uncover the secrets to crafting a bold, memorable brand voice. Trusted by powerhouse brands like La Mer, PepsiCo, and Makeup by Mario, Amanda shares the strategies that help businesses thrive in crowded markets. Together, she and Emma explore why consistency, emotional connection, and audience responsiveness are essential for building loyalty—and confront a big challenge brands face today: the fear of being polarizing on social media. Get ready to take notes, because these insider tips are game-changers for your brand voice strategy!

Listen in as Amanda explains:

• The three pillars of successful messaging

• How psychographics, not demographics, unlock audience alignment

• The value of reactivity in a rapidly evolving marketing landscape

And much, much more!

 

Connect with Amanda Aldinger: 

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LinkedIn – Amanda Aldinger

LinkedIn – Antonym

 

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