Knowing the emotions of selling a home can maximise your renovation profits. Bernadette Janson shares how to prepare the selling process, with the buyer’s emotions in mind.

EPISODE HIGHLIGHTS:

• [01:28] Things to understand when buying, renovating and selling your family home
• [02:15]Two main parts of the brain that take a role in everyday decision-making
• [04:06] Having an owner-occupier as your buyer
• [05:21] Points to consider in preparing a property
• [07:54] Managing first impressions in your property
• [10:16] The two-bedroom apartment in Arncliffe
• [11:36] Selling not just the property but the dream
• [12:52] Not just about looking for another home but for a better life
• [15:21] How you can solve a problem with styling before you start spending
• [16:54] Use the power of story to engage your buyer
• [17:56] Things to do when struggling for ideas
• [19:47] Use lighting to emotionally connect with your buyer
• [21:03] The School of Renovating online event