Flip Howard ran a dry cleaning business at SMU out of an executive suite office. He thought that business looked a lot more interesting than the dry cleaning business.He sold that business to the guy that went on to create Tom's shoes!

Today Flip has over 20 locations and 70 employees, including several "lifers" to whom he credits much of the brands success. "The team is everything," Flip declared in our conversation. He shares his team structure both at the location level and centrally.

Flip also shares his experience surviving 2 recessions and a recent re-brand. He also shares his unique approach to winning in a crowded Dallas market.

For the full show notes click here.